The Impact of Language and Location on the Curriculum Preferences of Online Entrepreneurship Students: An Application of Google Analytics

The needs and interests of online learners can be difficult to assess. Large, self-paced, open courses attract from different locations, ethnicities, educational backgrounds. It is critical that instructors institutions understand the their so curriculum pedagogy evolve. In this paper we consider preferences who are accessing asynchronous, self-selected, self-paced training content related entrepreneurship. free offered in both English Spanish. We utilize data Google Analytics, a application records about demographics behavior users, test hypotheses influence language location on engagement learners. find statistically significant differences Spanish as opposed our content. Similarly, has impact Using information, design more closely aligned with allocate resources improve pedagogy.